For Beauty Professionals & Educators

Meta Ads Mastery

A simple, proven system that finally shows you how to attract consistent bookings and course sales, without wasting money or relying on luck, by running effective ads on Meta (Facebook & Instagram).

★★★★★  For too long, the beauty industry has NEEDED something like this

Taylah and Luke, Meta Ads Mastery educators
Learn To Scale With Meta Ads

The first ads course dedicated to women in the beauty industry

Lifetime AccessInstant access forever including all future updates
Step By Step GuideClear, simple lessons you can follow with zero overwhelm
Learn At Your Own PaceNo deadlines, no pressure - progress whenever it suits
Instant AccessStart learning immediately after checkout
Be Honest

Does this sound like you?

You're here because you want more for your beauty business - more clients, more sales, more stability, and more confidence in what you're building.

But right now things feel... inconsistent.

Some weeks you're booked, some weeks you're not. Your courses sell, but only here and there.

And ads? They feel confusing, expensive, or like something "only agencies understand."

We get it, and that's why we created Meta Ads Mastery: a simple, proven system that finally shows you how to attract consistent bookings and course sales without wasting money or relying on luck, by running effective ads on Meta (Facebook & Instagram).

This is where everything starts to click and your business starts to grow on purpose... and this is your next step.

Get Access To Meta Ads Mastery Now

Who Is This For?

Whether you're a lash artist, brow artist, PMU artist, salon owner, or a beauty educator selling online trainings, this course shows you exactly how to reach your ideal customer and turn them into consistent bookings or enrolments.

What Will I Learn?

The full system Taylah and Luke use to grow beauty businesses every day. From setting up your ad account the right way, to creating high-converting campaigns, to reading your numbers with confidence, to knowing exactly what to fix when something isn't working. You're not just learning to run ads - you're running ads that work.

By The End You'll Be Able To

  • Run your own Meta ads with confidence
  • Bring in consistent clients and course sales
  • Understand what your ads are doing and why they work
  • Scale your business on your terms, without depending on anyone else
What You Will Learn

What you will learn

Meta Ads Mastery course modules
Module 1 — Introduction To Meta Ads

Your new life with consistent bookings & sales starts here.

If you've ever felt like Instagram is working against you... this module flips everything. Inside, you'll finally understand how Meta Ads actually work, why they're the #1 growth tool for beauty businesses, and how you can use them even if you've never run an ad in your life.

This module gives you clarity, confidence, and that "ohhh, I get it now!" moment - so you're not overwhelmed, we want you to be excited!

Module 2 — Setting Up Your Meta Ad Account For Success

Think of this module as setting up your beauty business for its glow-up.

We walk you step-by-step through creating your Business Manager, pixel, events, tracking - all the techy things most beginners stress over.

But don't worry, we explain everything slowly, clearly, and with examples tailored specifically to beauty services and beauty courses.

By the end, your ads account will be fully set up, clean, connected, and 100% ready to make your business thrive!

Module 3 — Creative = Targeting (The 6 Core Ad Angles)

This is where everything starts to CLICK.

Instead of stressing about "targeting" or interests, you'll learn why your creative does all the work now - and how to create content that instantly attracts the right clients and students.

We'll show you the 6 core ad angles used by the most successful beauty businesses, PLUS the "36-Asset System" that makes your content feel endless and your results consistent.

If you struggle with ideas... this module will change your life.

Module 4 — Structuring Your Campaigns

This is the new, simple and effective way to run ads.

You'll learn the exact campaign structure we use to generate bookings and course sales every single day.

We show you how to build your Cold Campaign, Warm Campaign, budgets, naming, settings, and even give you a full screen-share walkthrough.

No confusing strategies. No complexity. Just a clean, powerful structure that works amazing for the beauty industry.

Module 5 — Learning Phase & Stabilisation

THIS is the module that saves beginners thousands of dollars.

You'll finally understand why your results look "messy" at the start and why that's a GOOD thing.

We walk you through the day-by-day learning phase, what not to touch, what's normal, and how to stay calm and confident through it.

Once you understand this phase, you'll never panic or doubt the process again.

Module 6 — Optimisation & Scaling

This is where your ads turn into a profitable SYSTEM.

We show you exactly which numbers to look at, how to know if your ads are working, when to turn off a creative, when to keep it, when to scale, and when to leave things alone.

Plus, how to spot ad fatigue, how to fix it, and how to scale safely without blowing up your results.

This module makes you feel powerful and in control and teaches how to grow your ads and your business.

Module 7 — Using AI To Write Your Scripts, Hooks & Ad Copy

Your new best friend for a fast, effortless creative partner.

If you ever feel stuck on what to say, how to script, or how to write captions... this module will blow your mind.

We give you copy-and-paste prompts for hooks, scripts, visuals, UGC, offers, retargeting, and more.

You'll feel like you have your own creative team in your pocket so creating ads becomes 10x easier.

Luke, your ads strategist
Included Free

Free 1:1 Ads Strategy Session (Worth $399)

As part of Meta Ads Mastery, you'll receive a private 1-hour strategy session with Luke - focused entirely on your business, your goals, and your growth.

This is where your ads strategy becomes personalised to your business:

  • Custom advice for your offers
  • Clear direction for scaling bookings or courses
  • Honest feedback on what's holding you back

Once you've completed at least 50% of the course, simply email the dedicated email in the course and secure your booking.

Say Hello

Meet your educators

The operator and the strategist behind Meta Ads Mastery.

Taylah Small

Taylah

9+ years in the beauty industry, 10+ certifications and 4,000+ students trained worldwide. Taylah has built a multi-six-figure beauty business and knows exactly what beauty clients and students respond to.

Luke

Luke

The strategist behind the course. With over a decade building and scaling businesses through paid traffic, digital strategy and systems, Luke built the exact ad systems that grew the Lash Up business from $90k to over $400k in 12 months.

Enrol Today

Join Meta Ads Mastery

Your dream clients, and dream students, are already out there. It's time to start reaching them with confidence and learn the skills that will grow your beauty business for years to come.

Afterpay & Klarna payment plans available at checkout.

Questions?

Frequently asked questions

Will this work if I'm already running ads?

Definitely. You'll learn how to fix high costs, improve your targeting, optimise your campaigns, and scale properly. Even small tweaks can dramatically improve your results.

Does this work for both beauty services AND educators?

Yes - Meta Ads Mastery teaches strategies for: getting more bookings for lash, brow, and beauty services, and getting more sales for online courses, trainings, and programs. One system - two pathways.

How much do I need to spend on ads?

You can start with as little as $5-$10/day. The course shows you exactly how to budget, when to increase spend, and how to stay profitable.

What if ads don't work for me?

If ads "don't work," it's almost always because of setup, creative, or offer structure - all of which we fix in the course. This isn't guesswork; it's a proven process built specifically for beauty businesses.

Can this help me if my bookings are inconsistent?

Yes. Ads give you predictable clients and sales every week, instead of relying on Instagram reach, referrals, or luck.

How long before I see results?

Most beauty businesses see traction within 1-3 weeks, depending on their offer and targeting. Ads are fast - way faster than organic growth.

I've boosted posts before and it didn't work. How is this different?

Boosting is guessing. Ads Manager is strategy. Inside the course, you learn how to run real campaigns that actually track, convert, and bring in revenue.

What if I'm not tech-savvy?

No problem. Everything is taught slowly, clearly, and visually. You don't need to be "good with technology." Just follow along.

Do I get lifetime access?

Yes, you'll have access to the course for the entire lifetime of the course - and you get free updates (which is often). You'll always have the most current strategy.

How is this different from free information on YouTube or TikTok?

Free content is random, outdated, and not tailored for the beauty industry. This course gives you a complete, structured system built from real money spent on real beauty ads - so you don't waste time or budget figuring it out yourself.

Got more questions? Schedule a free 15-minute call with Luke

Start Now

Grow your business on purpose

Join Meta Ads Mastery today and start reaching your dream clients and students with confidence.